Buying a diamond is a lifetime investment. With such an important task ahead of you, we want to make it easy and stress-free. All of our diamonds are purchased by a GIA (Gemological Institute of America) Diamond Graduate so you can rest assured that the diamond you purchase is a high-quality Conflict-Free diamond.
DIAMOND BUYING GUIDE: 4Cs of DIAMOND (educate yourself)
1) Diamond Color: click HERE to learn about Diamond COLOR
2) Diamond Clarity: click HERE to learn about Diamond CLARITY
3) Diamond Cut: click HERE to learn about Diamond CUT
4) Diamond Carat Weight: click HERE to learn about Diamond CARAT WEIGHT
If we don't like a diamond, we won't buy it, and won't sell it to you. Find your heart here, where it will last forever.
Per the Kimberly Process of 2002 all the diamonds we purchase are from reputable diamond cutters and are conflict-free. You can rest assured you are purchasing a conflict-free diamond as it would not be ethical or legal for us to sell otherwise.
Our Answer: Each individual small holes located just beneath the small side diamonds on the shank are called Azure. The word Azure is derived from French for "a jour" or "adjour". It means pierced, cut away, or made translucent in such a way as to form a design. These small holes allow light to enter from the back of small diamonds. Over the time there is a film of dirt or oil deposits behind the stones due to daily wear and hand creams. These small holes makes it easier to clean the back of the stones, so they can sparkle again.